A possie in Aussie

March 12, 2010

Should black dolls be cheap?

Filed under: African,race relations,racism — Nayano @ 5:17 am

This display in a Walmart store has caused controversy in the US.

ABC News (the American version) reports

“To prepare for (s)pring inventory, a number of items are marked for clearance, ” Wlmart spokeswoman Melissa O’Brien said. “Both are great dolls. The red price sticker indicates that this particular doll was on clearance when the photo was taken, and though both dolls were priced the same to start, one was marked down due to its lower sales to hopefully increase purchase from customers.”

“The implication of the lowering of the price is that’s devaluing the black doll,” said Thelma Dye, the executive director of the Northside Center for Child Development, a Harlem, N.Y. organization founded by pioneering psychologists and segregation researchers Kenneth B. Clark and Marnie Phipps Clark.

“While it’s clear that’s not what was intended, sometimes these things have collateral damage,” Dye said.

Come on! Shops have to be politically-correct when they price items?

Walmart didn’t refuse to stock black dolls. The dolls didn’t sell, for whatever reason.

The reason probably was that people of all races prefer light skin over dark skin, even among their own ethnic group. True! I don’t understand it, personally. I would swap my mottled pink-bluey version any day.

Sociological Images says that “Walmart, however, could have chosen, in this case, to opt out of profit maximization.  The market isn’t physics; a company doesn’t have to follow its laws.”

The laws of physics? No. But the laws of profit making are just as unforgiving.


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